“Our approach to sustainability is focused around nearshore production, social innovation and long lasting garments. Join us on our journey towards change”

- Angelo da Silveira, Founder

Addressing the Climate Crisis in Fashion

The fashion sector is at a pivotal juncture regarding its environmental impact. Astonishingly, 87% of materials used in clothing production end up in landfills or are incinerated, with less than 1% being recycled into new clothing. This alarming statistic stems from the industry's long-standing linear approach: produce, use, and dispose. The increasing consumer demand further accelerates production, exacerbating the environmental footprint. This insight, highlighted by the Ellen MacArthur Foundation in "A New Textiles Economy: Redesigning Fashion’s Future" (2017), underscores the urgent need for change.

Although the shift towards circular and sustainable models is in motion, it lags behind the rapid scale of production and consumption. With the pressing climate crisis and overwhelming waste challenges, the industry must urgently amplify its efforts towards reducing its ecological impact.

The key lies not just in promoting garment reuse, but also in addressing the inevitable end-of-life stage of clothing. Most garments in circulation today, produced through traditional methods, will eventually become unviable for reuse. To achieve genuine circularity, the fashion industry must focus on advanced recycling technologies, transforming textile waste into new fabrics instead of contributing to landfill expansion.

Furthermore, the industry's dependency on natural resources, coupled with poor waste management and overproduction, inflicts severe environmental damage, including deforestation, biodiversity loss, water scarcity, soil degradation, chemical pollution, and a significant carbon footprint. It's imperative for the fashion world to adopt a pragmatic, circular approach, emphasizing end-of-life recycling to mitigate its environmental impact and pave the way for a more sustainable future.

Combating the Waste Crisis in Fashion

The fashion industry's reliance on natural resources and inadequate waste management, coupled with excessive production, has led to significant environmental harm. The extensive consequences of these practices, detailed in Exhibit 1, underscore the urgent need for the industry to adopt more sustainable and eco-friendly methods.

~2 billion

tonnes of greenhouse-gas emissions, about 2-8% of annual global emissions can be attributed to the fashion industry.

87%

of total fiber used in clothing production is landfilled or incinerated.

215

trillion liters of water used per year, second largest consumer of water.

113 million

tonnes of fibers produced in 2021, a doubling of global production compared to 20 years ago,

54%

of market share of fibers held by the fosil fueled based polyester, the largest share of all fibers.

98 million

tonnes of nonrenewable resources used every year.

8.9%

of all raw materials are from recycled fibres, mostly from plastic bottles

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